About Bluerock Consultancy

The story behind Bluerock Consultancy

Before founding Bluerock, Jenny spent over 20 years in business ownership and senior marketing roles across B2B technology and services. She was Chief Marketing Officer of HRLocker, a B2B SaaS company, where she built the marketing function from the ground up and was on the leadership team during the company acquisition. Today she works nationwide with scaling Irish B2B companies, and with international businesses wanting to land and expand in Ireland, across B2B SaaS, technology, professional services and financial services.

Bluerock supports scaling B2B companies that need senior marketing direction but aren't ready for a full-time executive hire. Through fractional CMO arrangements, we embed ourselves directly into your business to take ownership of marketing as a function. We build the strategy, manage the day-to-day execution and connect marketing activity directly to your sales pipeline.

This setup gives growing companies the senior leadership and commercial accountability they need to scale without the permanent overhead.

How we work with scaling B2B companies

Every engagement is shaped around what you need. Some companies want ongoing fractional CMO leadership, others want a focused piece of work such as a website redesign, a campaign or a go-to-market plan. Either way, the work starts with a clear view of your buyers, your pipeline and what success should look like, so effort goes where it will move the business forward.

For ongoing work, we agree the priorities, what will be measured and how often it will be reviewed, then get it done. Some months that means brand and messaging, other months demand generation, tracking and attribution, or coaching the internal team. Because Jenny works as part of your team, decisions happen in your normal rhythm and priorities can shift when the numbers say they should.

The aim is to leave you stronger and less dependent on outside help. Systems, reporting and internal capability are built as we go, so the marketing function keeps working when an engagement ends. If you want more detail on the thinking behind that, read why B2B lead generation fails for so many Irish companies, or read more about Jenny Martin, fractional CMO and how she works with leadership teams.

In the press

All-Ireland Entrepreneurs Times, What Every CEO Needs to Know About Marketing, A Candid Q&A with Jenny Martin. An interview covering what CEOs of scaling companies get wrong about marketing, how to judge whether spend is working, and when senior marketing leadership starts to pay for itself.

What industry leaders say about Jenny

"An excellent operator and clear thinker with strong communication skills. Gets stuff done." - Myles Clarke, Managing Director, CBRE Ireland

"A true marketer. Her experience in marketing and how to create a narrative around a product and service was creative, insightful and considered." - Brid O'Connell, CEO, Guaranteed Irish

Where to Go Next on Marketing Leadership

The pages leadership teams read before they get in touch.

• Fractional CMO Ireland What the role covers and how engagements are structured.
• Part-Time Head of Marketing An embedded senior lead who joins the team rather than advising from outside.
• CEO With No Marketing Expertise What to hire first when nobody senior owns marketing.
• Fractional vs Agency vs In-House The three models compared on cost, control and speed.
• Irish B2B Marketing Benchmarks Cited figures on salaries, employer costs and sales cycles.
• Where Marketing Drives Growth Self-select your stage and find the right leadership model or guide.
• Marketing for Professional Services Accountancy, legal, tax, consulting and outsourced finance.
• Client Results Anonymised case studies by sector, problem and result.

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