About Bluerock Consultancy

The story behind Bluerock Consultancy

Before founding Bluerock, Jenny spent over a decade in senior marketing roles across B2B technology and services. She was Chief Marketing Officer of HRLocker, a B2B SaaS company, where she built the marketing function from the ground up and was on the leadership team during the company acquisition. Today she works with several B2B companies across Ireland on their growth journeys, through both short-term campaigns and longer engagements.

Bluerock supports scaling B2B companies that need senior marketing direction but aren't ready for a full-time executive hire. Through fractional CMO arrangements, we embed ourselves directly into your business to take ownership of marketing as a function. We build the strategy, manage the day-to-day execution and connect marketing activity directly to your sales pipeline.

This setup gives growing companies the senior leadership and commercial accountability they need to scale without the permanent overhead.

How we work with scaling B2B companies

Every engagement starts with a diagnostic. Before anything is built or spent, we look at how your buyers actually make decisions, what your current pipeline is made of, where enquiries come from today and what your reporting can and cannot tell you. That work usually surfaces one binding constraint rather than a long list of problems, and it is almost always positioning, pipeline, sales alignment or measurement. Fixing them in the right order is what makes the difference between activity and commercial movement.

From there we set a plan with a named commercial metric attached, agree what will be measured and how often it will be reviewed, then run the work. Some months that means brand and messaging, other months it means demand generation, tracking and attribution, or recruiting and coaching the internal team. Because the leadership sits inside your business rather than outside it, decisions get made in your weekly rhythm and priorities can change when the numbers say they should.

The aim is always to leave you less dependent on outside help. Systems, reporting and internal capability are built as we go, so the marketing function keeps working when an engagement ends. If you want more detail on the thinking behind that, read why B2B lead generation fails for so many Irish companies, or read more about Jenny Martin, fractional CMO and how she works with leadership teams.

In the press

All-Ireland Entrepreneurs Times, What Every CEO Needs to Know About Marketing, A Candid Q&A with Jenny Martin. An interview covering what CEOs of scaling companies get wrong about marketing, how to judge whether spend is working, and when senior marketing leadership starts to pay for itself.

What industry leaders say about Jenny

"An excellent operator and clear thinker with strong communication skills. Gets stuff done." - Myles Clarke, Managing Director, CBRE Ireland

"A true marketer. Her experience in marketing and how to create a narrative around a product and service was creative, insightful and considered." - Brid O'Connell, CEO, Guaranteed Irish

Where to Go Next on Marketing Leadership

The pages leadership teams read before they get in touch.

• Fractional CMO Ireland What the role covers and how engagements are structured.
• Part-Time Head of Marketing An embedded senior lead who joins the team rather than advising from outside.
• CEO With No Marketing Expertise What to hire first when nobody senior owns marketing.
• Fractional vs Agency vs In-House The three models compared on cost, control and speed.
• Irish B2B Marketing Benchmarks Cited figures on salaries, employer costs and sales cycles.
• Where Marketing Drives Growth Self-select your stage and find the right leadership model or guide.
• Marketing for Professional Services Accountancy, legal, tax, consulting and outsourced finance.
• Client Results Anonymised case studies by sector, problem and result.

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