About Bluerock Consultancy

Bluerock Consultancy is a strategic marketing consultancy providing fractional Chief Marketing Officer services and full marketing execution. It was founded by Jenny Martin, a marketing leader with over 20 years of experience driving commercial growth for B2B companies.

The story behind Bluerock Consultancy

Before founding Bluerock, Jenny spent over a decade in senior marketing roles across B2B technology and services. Most recently she served as CMO at HRLocker, where she joined early, built the marketing function from the ground up and played a central role in the company's growth through to a successful acquisition.

Bluerock supports scaling B2B companies that need senior marketing direction but aren't ready for a full-time executive hire. Through fractional CMO arrangements, we embed ourselves directly into your business to take ownership of marketing as a function. We build the strategy, manage the day-to-day execution and connect marketing activity directly to your sales pipeline.

This setup gives growing companies the senior leadership and commercial accountability they need to scale without the permanent overhead.

What industry leaders say about Jenny

"An excellent operator and clear thinker with strong communication skills. Gets stuff done." — Myles Clarke, Managing Director, CBRE Ireland

"A true marketer. Her experience in marketing and how to create a narrative around a product and service was creative, insightful and considered." — Brid O'Connell, CEO, Guaranteed Irish