B2B Marketing Resources
Practical tools for founders and leadership teams building a marketing engine that repeats. Assess where you stand, check your numbers against published data, learn the language, and see what funding exists for the work.
In short. Bluerock publishes four free resources for Irish B2B leadership teams. The fractional CMO readiness assessment scores how close your business is to a repeatable marketing engine and sends a mini report as a PDF. The glossary defines the marketing leadership and AI search terms buyers meet in proposals. The benchmark reference collects published Irish B2B marketing data with sources cited. The funded programmes directory lists the supports that can pay for marketing work, run by the relevant agencies.
Free B2B Marketing Tools and References
Fractional CMO Readiness Assessment
Forty eight statements across leadership, positioning, pipeline, systems, capacity, team, demand generation and retention. Your score builds live and you receive a mini report as a PDF when you finish.
B2B Marketing Glossary A to Z
Plain English definitions of the marketing leadership, demand generation, pipeline and AI search terms that turn up in board packs and supplier proposals, each written to stand on its own.
Irish B2B Marketing Benchmarks
Published benchmark data for Irish B2B companies, with sources cited, so you can sanity check pipeline coverage, acquisition cost and marketing resourcing against something other than a gut feeling.
Funded Programmes Directory
The government backed supports that can fund marketing strategy, digital capability and market expansion work, with who runs each one and what it covers. Eligibility is decided by the relevant agency.
Marketing Resource Questions Answered
What resources does Bluerock provide?
Four free resources. An interactive fractional CMO readiness assessment with a PDF mini report, an A to Z glossary of B2B marketing and AI search terms, a benchmark reference for Irish B2B marketing with sources cited, and a directory of funded programmes that can support marketing work.
Are the resources free?
Yes. The glossary, benchmarks and funded programmes directory are open. The readiness assessment asks for a business email so the results and the PDF report can be sent to you.
Which resource should I start with?
Start with the readiness assessment if you are weighing up senior marketing help, because it tells you whether the gap is direction, delivery capacity or a diagnosis first. Start with the benchmarks if you already know the plan and want to check your numbers against published data.
How often are the resources updated?
The glossary and the funded programmes directory are reviewed as terms and schemes change, and every figure quoted in the benchmark reference carries its source so you can check the original before you rely on it.