Systemize your marketing. Get ready to scale…
Small and medium-sized businesses deserve access to the same level of marketing expertise as the big players. That’s not just our mission – it’s our purpose.
Fractional CMO & Marketing Leadership Services
Running a business is complex enough. Finding and affording the right marketing expertise shouldn’t be. Most growing businesses face a choice between hiring expensive full-time marketing leaders or relying on tactical execution without strategic direction. Neither option delivers the best value for your marketing investment.
As your fractional CMO partner, we give you senior marketing leadership and specialist skills for a fraction of traditional hiring costs. This means access to experienced marketing direction when you need it, without the overhead of a full-time hire. Our flexible model adapts to your business needs – scaling up during crucial growth periods and maintaining strategic oversight when that’s what you need.
Fractional CMO Cost Benefits & ROI
Flexible Marketing Services
Marketing changes rapidly. Most businesses need different types of expertise at different times – sometimes requiring strategic planning, other times needing specialist skills for specific campaigns. Traditional marketing departments struggle with this variety, often leaving crucial gaps in expertise or carrying unnecessary overhead.
Our fractional CMO service flexes with your needs. We provide senior strategy when planning growth, specialist skills for specific campaigns, and practical support to get things done. This flexible approach means you get the right expertise at the right time, without paying for skills you don’t need.
Fractional Marketing Director Solutions
Strategic Marketing Planning & Consulting
Good marketing starts with understanding your market. Our approach begins with thorough research – into your business, your customers, and your competitive landscape. We look at what’s working, what isn’t, and why. This insight forms the foundation for strategies that make sense for your specific situation.
We develop clear, practical marketing plans through to execution, these aren’t theoretical documents that sit on a shelf – they’re working tools that guide daily decisions and drive results. Our planning process includes clear metrics, realistic timelines, and specific actions that move your business forward.
Marketing Strategy Development Process
B2B Brand Strategy & Development
Standing out isn’t optional anymore. In today’s crowded market, being good at what you do isn’t enough – you need to communicate your value in ways that resonate with your target audience. Our brand development process helps you find and articulate what makes your business different, then turns that into messaging and creative that gets noticed.
We look at every touchpoint where customers interact with your brand – from your website to your sales materials to your customer service. This comprehensive approach ensures your brand works as a business asset, not just a design exercise. Every piece of communication works together to build recognition and drive growth.
Brand Strategy Implementation
Digital Marketing Strategy & Implementation
Digital marketing should deliver concrete business results, not just impressive-looking reports. Our expertise in SEO, PPC, and marketing automation focuses on generating real leads and sales. We’re well versed in key platforms like Google Ads and HubSpot, but more importantly, we know how to make these tools work together to drive business growth.
Getting noticed takes more than press releases. Effective PR builds your market presence through a mix of targeted media relations, thought leadership content, and strategic communications. We help you identify the stories worth telling, then get them in front of the right audiences through the right channels.
B2B PR & Communications Strategy
Benefits of a Fractional Chief Marketing Officer
Traditional marketing departments often mean high costs for limited expertise. Our fractional CMO model solves this by providing senior marketing leadership when you need it. You get better results without the overhead.
Our model delivers significant cost efficiencies while giving you access to expert talent. But it’s not just about saving money – it’s about getting marketing that delivers real business growth. With our flexible approach, you can scale your marketing expertise up or down as needed, ensuring you’re never paying for more than you need.
Fractional Marketing Director Costs & Value
Marketing Performance Measurement & Analytics
Every digital campaign starts with clear objectives and measurable goals. We track performance religiously, adjusting tactics based on real data rather than assumptions. This methodical approach means your digital marketing investment delivers tangible returns, not just vanity metrics.
Our Belief
We believe small and medium-sized businesses deserve access to the same level of marketing expertise as the big players. That’s not just our mission – it’s our purpose. By bringing together the right experts at the right time, we’re making that vision a reality.
Jenny Martin
Founder
Jenny Martin is a strategic marketing leader who helps ambitious companies reach their growth potential. With over two decades of experience guiding companies through their growth journey, including her role as CMO at HRLocker where she was part of the leadership team that led to its successful acquisition, she brings deep expertise in building marketing systems that deliver consistent results.
Her hands-on experience spans the complete marketing spectrum – from brand development and PR to digital campaigns and performance marketing. What sets Jenny apart is her ability to integrate these different disciplines into cohesive strategies that build genuine business growth.
Now working as a Fractional CMO, Jenny helps SMEs develop practical marketing approaches that deliver measurable returns. She understands the unique challenges local businesses face and brings both strategic vision and hands-on experience to solve them.
Her main focus is helping companies build sustainable marketing systems that work – whether they’re just starting their marketing journey or ready to scale to the next level. Her practical approach helps businesses make their marketing investment count and achieve real growth in today’s competitive market.
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