Senior Marketing Leadership for Growth
Bluerock gives growing organisations experienced marketing leadership when the next stage of growth needs strategic ownership without the overhead of a full-time executive. Jenny Martin works inside the business as a fractional CMO and senior marketing leader.
The work starts with the business objective, then connects positioning, pipeline, people, suppliers and measurement around one commercial plan. The role may be described as a part-time head of marketing, outsourced marketing director or fractional CMO.
In short. Bluerock Consultancy provides senior marketing leadership to growing B2B organisations, whether they are building a marketing function for the first time or scaling it for the next stage of growth. Founder Jenny Martin works inside the leadership team as a fractional CMO or part-time marketing director, taking ownership of strategy, positioning, pipeline, suppliers and commercial reporting. Experience spans professional services, financial services, life sciences, technology, B2B SaaS, data and analytics, membership organisations, and marketing and advertising.
Build a marketing engine that keeps your company growing
Growing companies reach a stage where marketing needs to become a deliberate engine: clear leadership, joined-up strategy, and a direct line from brand activity to pipeline, revenue and sustainable growth.
A strategy that pulls everything together
You already have people, suppliers and activity in motion. The next stage is joining those pieces into one clear plan so every channel, campaign and message points in the same direction and can be traced back to revenue.
Senior marketing leadership, flexibly
A full-time marketing leadership hire is a big commitment before you know exactly what shape the function needs. We provide experienced strategic leadership that scales with you, so you can prove the engine before you build the permanent team around it.
One commercial owner for your supplier mix
Agencies and specialists can each deliver excellent work. What moves the needle is having one senior leader connect every supplier to qualified pipeline, sales conversations and revenue, and adjust the mix as the engine runs.
What if you could have both, strategy and execution
Bluerock works as your marketing function. You get a senior marketing leader who sits at the table with your leadership team, understands your commercial goals, and takes real ownership of how marketing drives growth.
The model is simple. You get senior strategic thinking and hands-on leadership, plus a team that can actually deliver the work. No long-term contracts, no benefits packages, no months of onboarding.
We scale up and down based on what your business needs at any given time.
Why this model works
Bluerock sits inside your business, owns the outcomes and stays accountable for the results, while agencies and specialists deliver against one joined-up plan.
Senior thinking from day one
You're working directly with experienced marketing leaders who've built and run marketing functions at scale.
Full team access
One hire can't cover strategy, brand, content, digital, analytics, and execution. With Bluerock, you get a complete marketing function.
Commercial focus
We measure success in revenue and pipeline, not vanity metrics.
Flexible engagement
Three months, six months, ongoing. It's up to you. We scale up and down with your requirements.
Outcomes that matter to your bottom line
Every engagement is measured on the commercial signals that matter: qualified conversations, pipeline created and sales cycle length. The client results are set out sector by sector.
- A marketing plan tied to one revenue metric, with named owners
- One senior leader embedded in your business, not a rotating account team
- Positioning tested against real buyer decisions, not assumptions
- One channel funded properly before any others are added
- Reporting on qualified conversations and pipeline, not impressions
- Suppliers briefed and managed by Bluerock, so they do not add to your workload
"They became part of our team. Within a few months, we had a proper marketing function for the first time, one that was actually tied to our commercial targets." - Founder, B2B SaaS Company
Who We Are
Bluerock was founded by Jenny Martin. Before setting up Bluerock, Jenny was Chief Marketing Officer of HRLocker, where she was on the leadership team during the company acquisition. She now works as a fractional CMO with several scaling B2B companies across Ireland, supporting their growth journeys through both short-term campaigns and longer engagements.
Bluerock exists because growing companies deserve senior marketing leadership, but most aren't in a position to fund a full-time hire or manage multiple agencies and freelancers while trying to scale. We work with a network of specialist partners across SEO, paid media, PR, design, and content, managing everything against clear KPIs and turning marketing into a commercial growth engine built around where your business is right now.
Bluerock Consultancy Reviews
Bluerock Consultancy holds a 5.0 rating on its verified Google Business Profile. Each review below is a verified Google review for Bluerock Bespoke Consultancy Limited, Ireland.
"Jenny has a wealth of real world, practical experience and rapidly understands where a business needs to invest in marketing spend to deliver financial return. As a small team, without any marketing experience, Jenny developed a strategy which was targeted. And affordable! This left the rest of us to work on what we're good at."
"Jenny knows what she is doing. The magic is in her strategy that ties in all of the different marketing disciplines."
"Jenny has provided us with valuable marketing advice, and I found her expertise and support to be extremely beneficial. Would highly recommend her services to other business owners."
"I have worked on various projects with Jenny, highly professional and always delivers, highly recommended."
Common questions, honest answers
- How does your marketing leadership model work?
- We embed senior marketing expertise directly into your business on a flexible basis. You get strategic leadership and hands-on execution without the cost and commitment of building a full in-house team from day one.
- How is this different from hiring a marketing agency?
- Agencies typically deliver projects or campaigns against a brief you provide. We operate as part of your leadership team, accountable for your overall marketing strategy and results, not just individual deliverables.
- What types of companies do you work with?
- We work with B2B companies that are serious about growth. Whether you're an established SME, a funded startup, or a larger business looking to sharpen your marketing function.
- How long do engagements typically last?
- Most clients work with us for 6 to 12 months initially, though we're always open to longer partnerships. There are no minimum commitments.
- Can you work with our existing marketing team?
- Yes. We come in as the senior strategic layer, bringing direction, focus, and mentorship to the people you already have.
- What does a typical engagement look like in practice?
- It varies depending on where you are and what you need. For some clients, we're in weekly leadership meetings. For others, it's monthly strategic reviews and ad-hoc guidance.
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