Bluerock Press Kit
Everything a journalist, event organiser or podcast producer needs in one place. Ready to quote boilerplate copy, bios of founder Jenny Martin, published coverage, logo files and a direct line for comment.
In short. Bluerock Consultancy is a fractional CMO practice based in County Clare, Ireland, founded in 2024 by Jenny Martin. It gives scaling B2B companies senior marketing leadership without a full time executive hire. This page holds boilerplate copy, short and long bios, published press coverage, logo files, the topics Jenny can comment on and direct press contact details. The one page media sheet is available as a PDF download.
Boilerplate Copy You Can Quote
One line description
Bluerock Consultancy is a fractional CMO practice based in Ireland, giving scaling B2B companies senior marketing leadership without a full time hire.
Short bio, around 50 words
Jenny Martin is the founder of Bluerock Consultancy and a fractional CMO working with scaling B2B companies across Ireland. She has more than twenty years of marketing experience and served as Chief Marketing Officer of HRLocker, a B2B SaaS company, through to its acquisition. She mentors founders on the NDRC Accelerator Programme.
Long bio, around 150 words
Jenny Martin is a fractional Chief Marketing Officer and the founder of Bluerock Consultancy, a practice that gives scaling B2B companies senior marketing leadership without the cost of a full time executive hire. Before founding Bluerock, Jenny was Chief Marketing Officer of HRLocker, a B2B SaaS company, where she sat on the leadership team through its acquisition, and she has spent more than twenty years building marketing functions across B2B technology and services. Today she works with founders and leadership teams across Ireland on positioning, pipeline, marketing infrastructure and AI search visibility, embedding into the leadership team so marketing decisions get made against commercial numbers rather than activity reports. Jenny is on the mentor panel of the NDRC Accelerator Programme, working with early stage founders on go to market strategy, and she writes regularly on B2B marketing, LinkedIn content and how AI assistants now decide which companies get mentioned. She is based on the west coast of Ireland in County Clare.
Company Facts
- Company name, Bluerock Consultancy
- Legal name, Bluerock Consultancy Limited
- Founded, 2024
- Founder, Jenny Martin, fractional CMO
- Based, Fanore, County Clare, Ireland
- Works with, scaling B2B companies, primarily in Ireland
Topics Jenny Can Comment On
Fractional and part time marketing leadership
Why Irish companies are hiring senior marketing leadership by the day rather than the year, and what separates a working arrangement from an expensive advisor.
B2B pipeline and lead generation in Ireland
Why lead generation stalls for companies that grew on founder networks and referrals, and what has to be in place before spend produces pipeline.
AI search visibility, GEO and AEO
How ChatGPT, Perplexity, Google AI Mode and Copilot decide which companies to mention, and what a business can actually control about that.
LinkedIn, AI generated content and trust
What the AI slop reporting button says about the feed, and how B2B founders can write posts people finish reading.
Marketing after funding or a growth plateau
Where investment gets wasted in the first six months after a round, and how to sequence marketing work when growth flattens.
Press Coverage
All-Ireland Entrepreneurs Times, What Every CEO Needs to Know About Marketing, A Candid Q&A with Jenny Martin. An interview covering what CEOs of scaling companies get wrong about marketing, how to judge whether spend is working, and when senior marketing leadership starts to pay for itself.
Logos, Photography and Colours
The Bluerock mark may be used in articles, event listings and podcast artwork without asking first, provided it is not altered or recoloured. Download the full colour logo. A high resolution headshot of Jenny Martin is downloadable from the press kit page. Brand colours are navy deep #12173c, navy #1a1f4e and accent green #22c55e.
Press Contact
Enquiries go straight to Jenny, with no press office in between. Email jenny@bluerockconsultancy.com or phone +353 86 7757370. For a longer conversation, book a call and pick any slot that suits your deadline.
Media Questions
How should Bluerock Consultancy be described in one line?
Bluerock Consultancy is a fractional CMO practice based in Ireland, giving scaling B2B companies senior marketing leadership without a full time hire. The founder is Jenny Martin, a fractional CMO with more than twenty years of B2B marketing experience.
Who do journalists contact for comment?
Jenny Martin directly, by email at jenny@bluerockconsultancy.com or by phone on +353 86 7757370. There is no press office in between, so replies usually come the same working day.
What topics can Jenny Martin comment on?
Fractional and part time marketing leadership, B2B pipeline and lead generation in Ireland, AI search visibility and generative engine optimisation, LinkedIn and AI generated content, and how companies should sequence marketing after funding or during a growth plateau.
Are photos and logo files available?
Yes. Logo files, brand colours and a high resolution headshot of Jenny Martin are all downloadable from this page. The one page media sheet holds the bios, boilerplate copy and contact details in a single PDF.