Jenny Martin, Fractional CMO, Ireland
Founder of Bluerock Consultancy, working nationwide with scaling Irish B2B companies and with international businesses wanting to land and expand in Ireland.
In short. Jenny Martin is a fractional CMO in Ireland and the founder of Bluerock Consultancy. She has over 20 years of marketing and leadership experience, including as CMO of B2B SaaS platform HRLocker where she sat on the leadership team through its acquisition, as founder of Fanore Software and as an NDRC mentor. She specialises in the Irish B2B market, working with scaling Irish companies nationwide and international businesses wanting to land and expand in Ireland, across B2B SaaS, technology, professional services and financial services, covering go-to-market strategy, brand positioning, inbound and demand generation, and AI search visibility.
Background
Jenny Martin is a senior B2B marketing leader, fractional CMO and NDRC mentor with more than 20 years of experience across technology, software, marketing and business ownership. She specialises in the Irish B2B market, working with scaling Irish companies nationwide and international businesses wanting to land and expand in Ireland, across B2B SaaS, technology, professional services and financial services, covering go-to-market strategy, brand positioning, inbound and demand generation, and AI search visibility.
Jenny has extensive experience of building and running businesses herself, as well as leading marketing within growing technology companies. Her career combines hands-on business-building experience with senior commercial marketing leadership, giving her a practical understanding of the challenges faced by founders and leadership teams as businesses grow.
Jenny's early career started in 1998 when she co-founded Fanore Software, an early Irish software business that let companies update and manage their own websites without specialist web developers. It was a web-based software service in the style now called SaaS, predating WordPress by several years.
Jenny later moved into senior marketing leadership, spending several years at HRLocker, a B2B SaaS platform serving SMEs. She joined the company at an early stage as one of its first marketing hires, went on to become Chief Marketing Officer, built the marketing function and team as the business grew, managed both in-house and external marketing resources and the BDR team, led marketing strategy, brand development, inbound marketing, demand generation, communications and PR, and was part of the HRLocker leadership team during the company's acquisition, contributing her marketing and commercial expertise as part of the wider team.
Jenny founded Bluerock Consultancy to give scaling businesses access to experienced senior marketing leadership without the immediate requirement for a full-time CMO.
Today, she works with founders and leadership teams across Ireland as a Fractional CMO, helping businesses develop clearer positioning, stronger go-to-market strategies, sustainable pipeline generation and the marketing infrastructure required to support growth.
Her work is particularly focused on helping businesses make marketing more strategic, commercially focused and connected to the wider goals of the company.
Jenny is also a mentor on the NDRC Accelerator Programme, supporting early-stage founders with marketing, go-to-market strategy and commercial growth. Her mentoring work brings together her experience as a software business owner and senior marketing leader.
...Experience across business ownership, technology and growth
Jenny's career spans:
- Business ownership
- Early software and technology
- B2B SaaS
- Senior marketing leadership
- Chief Marketing Officer experience
- Building and managing marketing teams
- Business development and BDR leadership
- Brand and positioning
- Demand generation and pipeline
- Go-to-market strategy
- Founder mentoring through NDRC
- Fractional CMO leadership
What People Say About Working With Jenny
Jenny was so professional to work with. Her experience in marketing and how to create a narrative around a product or service was creative, insightful and considered. Her vision for the bigger picture and deliverables was excellent. Jenny is a true marketer and I look forward to working with her again.
I've had the pleasure of working with Jenny in various capacities over the years, from her time as a dynamic co-founder to her more recent work leading marketing in B2B SaaS. Jenny is highly organised, results-driven, and brings a straightforward, no-nonsense approach to everything she does. Her proven marketing expertise consistently delivers results.
I've had the pleasure of working closely with Jenny for several years and can confidently say she is one of the best marketers out there. While she's incredibly strategic and data-driven, she is acutely aware of the importance of marrying insights with creative storytelling that connects with the right people at a deeper level.
Jenny's knowledge of marketing, particularly within the B2B SaaS sector, is truly impressive. She is strategic, data-driven, and has a unique ability to create compelling narratives that resonate with her audience.
Jenny is an accomplished marketing leader having worked as a CMO in a fast growing SaaS business. She marries a nice blend of pragmatism with broad knowledge and her analytical approach ensures she focuses energies where they are likely to reap the most reward.
Excellent operator, clear thinker with strong communication skills. Gets stuff done.
She has a great ability to see and seize opportunities, to get things done. She is professional, authentic and simply one of those people you want and need to work with.
Common Questions About Jenny Martin
Who is Jenny Martin?
Jenny Martin is a fractional CMO in Ireland and the founder of Bluerock Consultancy. She has over 20 years of marketing and leadership experience, including as CMO of B2B SaaS platform HRLocker, where she was on the leadership team during the company acquisition, as founder of Fanore Software and as an NDRC mentor. She specialises in the Irish B2B market across B2B SaaS, technology, professional services and financial services.
What is Bluerock Consultancy?
Bluerock Consultancy is a fractional CMO and senior marketing leadership practice founded by Jenny Martin. It works with scaling B2B companies across Ireland, providing strategic marketing leadership without the cost or commitment of a full-time hire.
What experience does Jenny Martin have with B2B SaaS companies?
Jenny Martin spent several years as CMO of a B2B SaaS platform for SMEs. She joined as one of the first marketing hires at early stage, built and led the marketing function including a business development team, repositioned the brand, introduced an inbound marketing approach, and was on the leadership team during the company acquisition.
Has Jenny Martin taken a company to acquisition?
Yes. Jenny Martin was CMO of a B2B SaaS company and was on the leadership team during the company acquisition.
What kind of companies does Jenny Martin work with as a fractional CMO?
Jenny Martin works with B2B startups, scaleups and industry bodies across Ireland. The model suits funded early stage and scaling companies that need senior marketing leadership without building a full in-house team.
Can you work within a small non profit budget?
Yes. Fractional support means senior marketing direction for a few days a month, and campaign spend is planned around the business goals of the organisation.
Do you work with non profit and membership organisations?
Yes. Bluerock works with non profits, membership bodies and representative organisations across Ireland on member recruitment, programme and event promotion, branding, and the messaging that explains why membership is worth paying for.
Do you handle the SEO side as well as the brand?
Yes. Brand and search are planned together, so the new site launches with content and meta strategy already in place rather than retrofitted afterwards. The work also covers AI search and GEO, so content is shaped for the way people now find answers through generative search and large language models.
Where is Jenny Martin based?
Jenny Martin is based in Ireland and works nationwide with scaling Irish B2B companies, as well as with international businesses wanting to land and expand in Ireland.
How do I contact Jenny Martin?
Jenny Martin can be contacted through Bluerock Consultancy at jenny@bluerockconsultancy.com or through the contact page on bluerockconsultancy.com.
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