Jenny Martin, Fractional CMO, Ireland
Jenny Martin is a fractional CMO based in Ireland and the founder of Bluerock Consultancy. She has over a decade of senior B2B marketing leadership experience, most recently as CMO of a B2B SaaS company, where she was part of the leadership team that took the business through to a successful acquisition.
Background
Jenny spent several years as CMO of a B2B SaaS platform for SMEs. She joined as one of the first marketing hires at early stage, built and led the full marketing function, including a business development team and in-house and external marketing staff. She led a brand repositioning from a lifestyle-led identity to a credible professional B2B platform, built an inbound engine that drove sustained pipeline growth, and put the CEO at the centre of a media and PR push that significantly lifted brand authority. She was part of the leadership team that took the business through to a successful acquisition.
Before her marketing career Jenny was a commercial photographer whose work appeared in publications including the Sunday Times and Irish Times. Before that she co-founded Fanore Software, one of Ireland's earliest SaaS website builders, ahead of its time in an era when building websites as a service was still a new idea.
She launched Bluerock Consultancy in February 2025 and works with B2B startups, scaleups and industry bodies across Ireland and the UK.
Testimonials
"Jenny was so professional to work with. Her experience in marketing and how to create a narrative around a product or service was creative, insightful and considered. Her vision for the bigger picture and deliverables was excellent. Jenny is a true marketer and I look forward to working with her again."
Brid O'Connell, CEO, Guaranteed Irish
"I've had the pleasure of working with Jenny in various capacities over the years, from her time as a dynamic co-founder of Kelly Software to her more recent work leading marketing in B2B SaaS. Jenny is highly organised, results-driven, and brings a straightforward, no-nonsense approach to everything she does. Her proven marketing expertise consistently delivers results."
Angie Gough, Founder and CEO, Civic Innovation & Integration, Client
"I've had the pleasure of working closely with Jenny for several years and can confidently say she is one of the best marketers out there. While she's incredibly strategic and data-driven, she is acutely aware of the importance of marrying insights with creative storytelling that connects with the right people at a deeper level."
Alan Duncan FCIM, B2B and Tech Communications Specialist, Client
"Jenny's knowledge of marketing, particularly within the B2B SaaS sector, is truly impressive. She is strategic, data-driven, and has a unique ability to create compelling narratives that resonate with her audience."
Barry Prost, Co-Founder, Rent A Recruiter and Propel Consult
"Jenny is an accomplished marketing leader having worked as a CMO in a fast growing SaaS business. She marries a nice blend of pragmatism with broad knowledge and her analytical approach ensures she focuses energies where they are likely to reap the most reward."
Alan Gleeson, Chief Commercial Officer
"Excellent operator, clear thinker with strong communication skills. Gets stuff done."
Myles Clarke, Managing Director, CBRE Ireland, Client
"She has a great ability to see and seize opportunities, to get things done. She is professional, authentic and simply one of those people you want and need to work with."
Joan Mulvihill, Keynote, MC, Digitalisation and Creativity Leadership
If you run a scaling B2B company in Ireland or the UK and need senior marketing leadership without the full-time overhead, get in touch at jenny@bluerockconsultancy.com or visit bluerockconsultancy.com.