Marketing & Advertising

An anonymised client result from Bluerock's fractional CMO and B2B marketing work.

In short. An agency judged on its own marketing wanted a brand, website and set of proof points that matched the standard of the work it sells. The firm wanted its own brand and website to match the standard of work it sells. A complete brand refresh, full SEO website development and a named testimonial programme.

Headline Numbers

  • Full brand refresh delivered
  • SEO website development
  • Named social proof framework

What We Did

Delivered a complete brand refresh covering identity, tone and how the offer is described.

Built a new website with SEO structure, keyword-led page briefs and technical fundamentals handled from the start.

Set up a named testimonial programme so social proof came with a face and a title attached.

What Changed

The refreshed brand now reflects the standard of work being sold.

A site built on SEO foundations opened a route to inbound enquiries alongside referrals.

Named testimonials gave the pitch evidence that stands up to scrutiny.

Engagement Type

Brand refresh and website build. Client names are never disclosed, and figures come from campaign and management reporting.

Marketing & Advertising Marketing Questions

Do you work with agencies and marketing firms?

Yes. Bluerock works with agencies, PR firms and marketing communications businesses that need their own positioning and website to hold up as well as their client work does.

Why would an agency bring in outside marketing help?

Agency marketing is usually last in the queue behind client work, and an outside view is easier to act on when the whole team is close to the brand.

What does a brand and website project involve?

Positioning by sector, messaging and strapline direction, page-by-page SEO briefs for the rebuild, and a social proof framework that replaces generic claims with attributed client results.

Do you handle the SEO side as well as the brand?

Yes. Brand and search are planned together, so the new site launches with content and meta strategy already in place rather than retrofitted afterwards.

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All client results · Fractional CMO Ireland · Talk through your own numbers