Non Profit Organisation
An anonymised client result from Bluerock's fractional CMO and B2B marketing work.
In short. A membership organisation ran two related campaigns one after the other, one to fill a training programme and one to drive attendance at its annual event. Two related briefs run one after the other, one campaign to fill a training programme and a second to drive sign-ups and traffic for an annual event. Both used a multi-channel mix of paid social, email and direct outreach aimed at SME decision-makers.
Headline Numbers
- 1,277 qualified clicks to event pages
- 52 programme sign-ups
- 12% growth in unique visitors
What We Did
Framed the member value proposition around the outcomes an SME leader cares about and carried one message across every channel.
Ran two three-month campaign sprints across paid social, email and direct outreach, one focused on programme sign-ups and one on event attendance.
Set up reporting so clicks, sign-ups and visitor growth could be traced back to the channel that produced them.
What Changed
1,277 qualified clicks came from SME audiences new to the organisation, building the event audience.
52 qualified programme sign-ups landed inside the campaign window.
Unique visitor growth held after the paid spend stopped.
Engagement Type
Two three-month campaign sprints. Client names are never disclosed, and figures come from campaign and management reporting.
Non Profit Organisation Marketing Questions
Do you work with non profit and membership organisations?
Yes. Bluerock works with non profits, membership bodies and representative organisations across Ireland on member recruitment, programme and event promotion, and the messaging that explains why membership is worth paying for.
What marketing help do non profits usually need?
Most need a clear member value proposition, a repeatable campaign approach for programmes and events, and reporting that shows which channels bring in sign-ups rather than just traffic.
Can you work within a small non profit budget?
Yes. Fractional support means senior marketing direction for a few days a month, and campaign spend is planned around the sign-up numbers the organisation actually needs.
How do you measure success on this kind of work?
Against the numbers that matter to the organisation, usually qualified sign-ups, event attendance and growth in new visitors from the audiences you want to reach.
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