Data & Analytics

Headline Numbers

• Plan delivered to in-house team
• Enterprise sales cycle mapped
• In-house team executed

What We Did

Sat in on interviews to help hire a BDR, then mapped the enterprise sales cycle stage by stage and identified where marketing could move a deal.

Built the marketing strategy and framework around those stages, with owners and outputs the in-house team could run.

Handed the plan over with the reporting structure needed to keep it on track.

What Changed

The in-house team took full ownership of the plan and ran it themselves.

Marketing activity now maps to the stages of a long enterprise sales cycle.

Marketing and sales work to one shared definition of a qualified opportunity.

Engagement Type

Strategy delivered for internal execution. Client names are never disclosed, and figures come from campaign and management reporting.

Data & Analytics Marketing Questions

Do you work with data, analytics and enterprise software businesses?

Yes. Bluerock works with analytics and data platforms selling into large enterprise accounts, where sales cycles are long and marketing has to support each stage.

Can you build a strategy our own team delivers?

Yes. A common engagement is delivering the plan, framework and reporting structure for the in-house team to run, with no permanent headcount added.

How does marketing support a long enterprise sales cycle?

By mapping the cycle stage by stage, identifying where marketing can move a deal forward and assigning owners and outputs to each stage.

Do you help with hiring marketing or sales people?

Yes, where it helps the plan land. That can mean scoping the role, sitting in on interviews and setting what the person should be measured on.

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