Practical perspectives on B2B marketing from the Bluerock team. No fluff, no jargon. Just things we've learned from working with scaling businesses.
· 4 min read · By Jenny Martin
Digital Business Ireland research shows doubling SME digital investment could add €8.3 billion to the economy. The companies investing now are building advantages that compound year on year.
· 8 min read · By Jenny Martin
Most B2B companies don't start with a marketing team. Building one from scratch is one of the hardest things a growing company can do. Here's a practical guide to getting it right.
· 9 min read · By Jenny Martin
Every growing B2B company faces the same question who should own marketing? Here's an honest comparison of in-house, agency, and fractional models.
· 8 min read · By Jenny Martin
Every B2B company starts with the founder selling. But at some point, that model becomes the bottleneck. Here's how to move beyond it.
· 7 min read · By Jenny Martin
Most companies know what a CMO costs. Few calculate the cost of not having one. The hidden costs of operating without marketing leadership compound over time.
· 6 min read · By Jenny Martin
Everyone's either terrified AI will replace them or convinced it'll solve all their problems. Both camps are missing the point entirely.
· 8 min read · By Jenny Martin
AI search tools like ChatGPT and Perplexity are changing how people find information, but they won't replace Google completely. Here's what businesses should actually do about it.
· 10 min read · By Jenny Martin
There is a moment in many companies where marketing presents beautiful reports while sales tells a very different story. That disconnect is costing you revenue.
· 12 min read · By Jenny Martin
Google Analytics sits at the heart of millions of websites worldwide. It's the unsexy backbone of decision-making that most businesses install, glance at occasionally, and largely ignore.
· 7 min read · By Jenny Martin
As an ambitious founder, you're driven to build something lasting. But are your marketing efforts working in harmony to build lasting brand trust, or are you pouring resources into tactics that yield fleeting results?
· 6 min read · By Jenny Martin
You've built your business to €1 million through pure drive and direct sales. Your product works, your customers are happy, and you're ready to scale. But the strategies that got you here won't get you to €10 million.
· 8 min read · By Jenny Martin
Growth is exciting, but it comes with hurdles. At a certain point, what once worked starts to lose momentum. A Fractional CMO brings board-level marketing leadership without the traditional hiring risks.
· 7 min read · By Jenny Martin
You've built something brilliant. Your business is thriving, you've hit that coveted first million in revenue. Yet somehow, growth isn't coming as easily as it used to.
· 6 min read · By Jenny Martin
Building a solid marketing strategy isn't easy. The challenge lies not in understanding the need for strategic marketing, but in accessing the right expertise without committing to a full-time executive hire.